Search Engine Marketing
Search engine marketing (or SEM) refers to increasing visibility on search engines such as Google, Yahoo, and Bing. This is accomplished in 3 different ways:
1. Local Search: your business’s location and reviews which can be the most powerful influence
2. Google Ads: used to run promotions or advertise new service offerings
3. Search Engine Optimization: great for users who find your content that naturally comes up from a search query
Local Search
Local Search results display your business on a map with your location highlighted, along with any reviews you may have. Since these results appear at the top (underneath ads), this listing is considered to be the most powerful influencer in online search today. How is this accomplished?
- Building Citations
Google Ads
Google Ads (or Pay-Per-Click) is one of the quickest ways to get your website to the top of Google. More importantly, Google Ads is the best solution to acquire valuable information about advertising in your specialty. This information will curate a calculated approach to increasing the rate at which your website leads turn into real patients.
Content Marketing
A well optimized website and ongoing blog posts are considered to be the cornerstone for new and fresh content on your website. This content is sharable around the web to inform readers on topics of interest. It is key to imbed key search terms and proper link structure for enhanced search engine visibility and rankings. The blog post should also have a user friendly format for easy readability.
- On-Site Optimization (Website as a whole as indexed by Google or others) Site-wide optimization tools will be used to ensure proper structure and indexing of all content.
- Content Development – manage the development of in-depth and unique page content that will rank on search engines. The content is key to capturing new internet search traffic and improving ranking of current keywords.
Get More Patients.
The simplest, most advanced way to grow your practice.
Get More Patients.
The simplest, most advanced way to grow your practice.
